ImageImage

Our
Sectors

Whanganui is one of New Zealand’s most diverse economies, combining a productive heartland with an ambitious, outward-looking city.

Different sectors, 
shared thinking

Our sectors span food, fibre, and beverage, advanced manufacturing, and a thriving creative economy. While these may be different sides of the same coin, they are united by a shared way of thinking.

Design thinking underpins how business is done in Whanganui - enabling cross-sector collaboration, practical problem-solving, and faster pathways from insight to execution. This unified mindset gives our district agility and builds long-term, sustainable growth.

ImageImage
ImageImage
ImageImage
Advanced Manufacturing

One of Whanganui’s defining economic strengths and a key driver of the district’s export economy. Combining deep engineering capability with practical innovation, enabling businesses to design, manufacture, and deliver high-value products to national and international markets.

2,673

Local manufacturing filled jobs

$261.2m

Annual contribution to GDP

Learn more
Creative Industries

Whanganui has a well-deserved reputation as a centre of creativity, recognised internationally as New Zealand’s only UNESCO City of Design.

$16.7m

Te Whare o Rehua Sarjeant Gallery delivered an estimated $16.7m economic boost in its first year

$75.9m

Creative industries contribution to Whanganui GDP

Learn more
Student with computer

Design Tech is Whanganui's newest sector, coined to reflect the way of thinking the district's growing tech sector is adopting. As New Zealand’s only UNESCO City of Design, this is about applying design thinking frameworks and human-centred methodologies to the development and deployment of technology.

1 in 20

1 in 20 jobs in Whanganui is now a digital, technical, or high-value professional role

1,000+

1000+ specialists contribute ~$149 million in high-value services each year

Learn more
Food, Fibre & Beverage

Food, fibre and beverage production sits at the heart of Whanganui’s productive economy and is a major contributor to the district’s export strength.

$188k

Annual Agriculture, Forestry and Fishing productivity

20.9%

More productive than the New Zealand average

Learn more
International Education

Whanganui offers a compelling proposition for overseas education experiences - with five high-quality secondary schools, tertiary offerings, a safe and compact city layout, and an authentic Kiwi environment where English language skills can be developed.

$4.7m

2025 international education contributed over $4.7 million to the local economy

129

Equivalent fulltime students across 6 Whanganui educational institutions

Learn more
Tourism

Tourism is a vital part of Whanganui’s economy, contributing $64.7 million annually and supporting a broad network of businesses across the district.

$64.7m

The total GDP contribution from tourism in 2024

$191.8m

Total 2025 visitor spend in Whanganui - an increase of 4.8% on the previous year - while visitor spending across New Zealand remained flat.

Learn more
Screen

Whanganui’s screen industry is a growing sector, fuelled by the passion and experience of local talent. With just a two-hour drive to the world’s best studios in Wellington, a broad range of experienced crew call the region home.

$3.5b

The screen sector contributes to the New Zealand economy

24,000

24,000 people directly employed by the screen sector

Learn more

Stories to remember

View All